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HUF heads to the summit in our latest "Ascensions" film After kicking the Ascensions Series off with up-and-coming streetwear brand THFKDLF, we now turn our attention to established streetwear imprint HUF. Each video in the series is shot amid a vast natural landscape, with the intention of representing a brand’s rise toward the summit in their field. Since beginning as a small shop in San Francisco in 2002, HUF has turned into a strong name in the skateboarding and streetwear worlds. Donning the brands spring and classic garments, the model heads through an abandoned quarry and up to the UK’s