Well, I don't - I have tied up a lot of money in m43 so I'd rather pay a nominal fee for a major improvement that comes out 18 month after the camera was released, than not getting the function at all. I agree free would be better, but this is in all fairness sort of a special interest item that most soccer moms would not even be interested in. I think it is good that they at least use resources on functionality that a relatively few people will take advantage of. Panasonic should definitely be better at providing more free "mainstream" updates though. Even Olympus outshines Panasonic in this regard (though arguably, Panasonic tends to come out with more complete functionality off the bat, at least for video.). Samsung is the new guy on the block so they would be expected to go above and beyond to dig into the market.