Nobody I think is saying that about 12 stop (11.7 by DXO) of DR is not good. But having now a D800 and compared to the 12 stop DR D300 before it, I can say that it reaches the treshold of near human vision. That is why I think the Alexa is so much hailed for its DR, because this is about really near to what I can see. (I know the different theories about the human eye DR). There is by DXOmark nearly 3 stop of DR difference and I will believe it beyond any people guess, experience or whatever. Again that does not mean that the Canon is not able to do supperb image.
I sincerely hope that we see a DXOmark type of rating in the video world soon. What Dxomark has done is to pacify the dslr world. With it scientific method it standardise sensor performance ranking and except certain Fanboys everybody now has a standard to rate what is in the camera. The result is that the endless my camera is better than yours at least in image quality has subsided and people have gone more into the creative talking.