Yes, Canon marketing did say a lot of stupid things at NAB, some executive must have decided it might find a bigger market. Why didn't they just call it the C50, a B/C-cam to the C300 with imagery made for blending in with its bigger brother, that's what they used it for in the C300 demo short. The price and the lack of XLR input wouldn't matter in that context and having the same media would be an advantage. Still, the slow lens is a weakness but probably won't matter in a controlled environment. Lets hope the price will drop on the C100 Mk II instead, that model is much more in line what I want to use as I still own a lot of Canon glass after doing semi-pro work with a number of Canon DSLRs.