Blackmagic are the James Dyson of the TV world and Grant Petty will always try to stretch the field in new ways. Some ideas will work and some won't. A bit like a clothes designer who puts the extreme stuff on the catwalk and then tones it down for the high street, the stuff that earns money for the company is the boring digital glue shoved inside cages with fans. Why not have a headline act too?
NAB wouldn't be the same without BM coming up with something that makes people blog, comment and discuss - that's good for everyone. The likelyhood of seeing the URSA in full production in the nex