Honestly, I don't think it's the 48fps. It's just the camera. I've never seen a cinematic movie on the RED before. Social Network, Dragon Tattoo, Contagion... Even the new Spider-Man looks horrible from the trailer. The Alexa is a little better, but still not that good. Hugo/Drive/In Time looked alright, but I've seen plenty of horrible looking movies shot on the Alexa. Mr Poppers Penguins looks pretty bad. Of course, there were tons of movies shot on film that looked pretty bad too, but I have yet to see a movie shot on digital that looks as good as my favorite movies shot on Panavision/Arri film cameras. That said, I think people (including me) should stop caring about how cinematic a movie looks and just enjoy the story.