Sony A7C - harms the camera industry In: Cameras Posted September 15, 2020 I remarked elsewhere that the idea that vloggers even NEED a full-frame camera is a construct which has been hyped to ridiculous proportions. Although I dislike the guy intensely, I'll give props to Jared Polin here for at least pointing out in his A7C review that a) it actually isn't very 'compact' at all – it's very close to the same size as an A7iii with the prism cut off; b) This 'compactness' comes at a tremendous detriment to the ergonomics of the camera, and c) you can't beat the laws of physics. (I should add that I was tremendously disappointed with Gerald Undone's very uncharacteristically uncritical 'review'). To see the advantages of FF, the A7C buyer will need to invest in bulky and expensive glass. The alternative is to use mediocre, slow lenses that entirely negate those advantages. So you'd have been better off buying an M43 or APS-C camera with better, more compact and less expensive glass. But no – the 'influencers' all agree that it's now FF or nothing, and the camera manufacturers are delighted to supply the sheep with a bigger, far more expensive camera than they really need.