I like the article and agree with the points, but a good satire should be nearly indistinguishable from what it's critiquing, and this is a little too openly mean. I'm going to bet that the marketing will actually work quite well for its demographic (which is probably everyone else who isn't on a forum to talk about cameras.) The optimist in me would love to see a dopey dad just buying this off the shelf because he figures his kid might like it and he doesn't have anymore time to spend at B&H, and who knows? That kid may have the beginning of a new passion. The real butts of the joke shouldn't be the consumers who don't know any better, it should be Canon, because they know what they're doing. It'd be as if Hasbro tried marketing Easy Bake Ovens to chefs. Canon's trying to toe the line of who they can market to, but joke's on them because an educated person isn't going to pick up their bundle and they have to resort to flashy marketing ploys. A satire I'd like to see would be if Andrew wrote a Canon White Paper.