this article actually isn't what Westfall stated at all.. which is a little sad. canon / chuck stated with respects to the lens. if you increase the aperture/speed of the lens, you arguably increase either the cost, the size or the weight. of course this happens. does anyone actually doubt that? you do have to always strike a balance between cost, size and weight when it comes to optics. the EVF no mention if it being a cost related omission. the only aspect that they thought wasn't cost effective for the firmware development was the RAW entry. and who knows.. does canon have a video camera that can output a raw stills?