Well, everything is based on a general misconception about society. I would not want to sound elitist, but hey...
Most of the people are stupid (or dumb, you pick it up) and they rather choose Gangnam Style over Macbeth.
Nothing new over here, seeing people butchered alive required huge coliseums across the roman empire. Theatres were rather small, as they are today confronted to football stadiums. That's why Vimeo will always have less views and viewers than Youtube.
"Eh, sexy lady
Op, op, op, op"