I wonder how much influence the video making dslr market is? I suspect it is not a big deal for Canon, it is an opportunity to gain market share for Sony, Samsung, Blackmagic etc. I suspect the blocking of Magic Lantern is deliberate. Canon's video cameras are simply out of my price range by a long shot, but it is possible for me to buy a Canon 5dmk3. All of this smacks of desperation to me. Like how the recording industry sued its customers and lost a whole generation of consumers as a result instead of adapting to new ways of acquiring music. I love music, but am not willing to pay $25 for a new cd, esp knowing I will pay $4 in a few months for it used or simply buy the tracks I like for a little money. I think that Canon is simply trying to make the same amount of money or more than they always have using the same sales tactics. Do not give the consumer all that they want so that they can make an incremental change for each model year and then take away a bunch of improvements so they can do it again like they did with their point and shoot cameras. It would not suprise me if Canon bought Digital Bolex or one of the competing companies and shut it down or If Sony bought it and made it more affordable. As some pointed out, don't buy a camera that you don't like, If you like the features of Magic Lantern and if Canon will not risk their video cameras, there is serious competition. What has happened is that Canon has been the "value" camera, it does most everything it always did without ML, that is no longer true. Canon dslr is now the status camera, not the value camera for digital filmmakers and poor filmmakers will likely turn to other options for value. I am taking this subject at face value, I think Canon did this to protect themselves, but I think it has a hole in it.