'Politically correct' is used in a pejorative sense here... it's simply a term used for caring about other people's feelings and minimising unnecessary offence." Manners and thoughtfulness are sufficient to avoid unnecessarily offending people. Political Correctness is a tool used in the West to control language, and once the language is controlled, so is the framework of discourse. It prevents the free expression of thoughts and ideas, the lifeblood of the artist and the distinguishing characteristic between a free man and a subject. The typical cost for politically incorrect speech in the US is the loss of gainful employment. Being politically incorrect in Bolshevik Russia sent you to the Gulag, or worse. Trotsky coined the term to help Russians avoid running afoul the authorities and ending up in the hoosegow, which also effectively kept them in line under decades of brutal totalitarianism.