fugenie

In defence of Sony, they probably spend A LOT of money on R&D on every top end camera. One way to look at the f55/f5 situation is that the upper end model absorbed all the cost of the R&D, which is closer to the true cost of all the technology and development, while the f5 rode on it's coat tails. In other words, it could be argued that the f55 is the true value of the camera, and the f5 is a way to create a lower entry point into the model from already established parts and technology. The lower mode is probably scuppered because the f55 sales are important for Sony to recoup the development costs and a fully functioning F5 would effectively be selling the camera at a loss?