Open letter to Japanese manufacturers on the enthusiast video market - improve or lose it In: Cameras Posted October 5, 2013 My point was, if you have something ready to shoot that you think is worth shooting and that's what you really want to do, do it with whichever camera you can get, within reason obviously. When it comes to indie cinema, if you can't shoot a decent film with a GH2 or even a 550D, it's not an expensive pro camera that will solve your problem. That's my point. When you start playing in the sub $1,000 market it's not just about "cinema" or "indie cinema." It's also about people like me. Prosumers that aren't trying to make "out masterpiece." If the quality of the equipment and the price point aren't there we aren't going to shoot. I've never owned a camcorder. But I now own a 600D and shoot on it a bit. If Canon comes out with something better I will shoot more and more importantly to Canon I will PAY more. You are looking at this through the lens of an indie film maker making their "masterpiece." That is not a mass market. Canon's sub $1,000 offerings are for the mass market. That is all I am saying. You need to look at the sub $1,000 market as a mass market prosumer market... at least in regards to Canon and Nikon. Black Magic is a small operator. They can afford to cater to niche markets. Just like Kodak is having a hard time right sizing its film business but Ilford is quite comfortable. Ilford is set up to do small runs. In fact if you need a batch of an odd size of B&W film you as an INDIVIDUAL can put in an order with Ilford once a year. If they have enough individuals put in an order they coat and cut that film. No quesitons asked. You can't expect Kodak to operate like Ilford. I give both my business because they both have unique products and services. Just as Canon and Black Magic do unique things.