Yeah but I'm not comparing them. I'm comparing the complaints. If company X sells a $20,000+ camera described as "4K" when it's upscaled and nobody complains, then company Y sells a $900 camera described as "4K" when it's actually upscaled and everyone complains, that's telling of a double standard.
Yes, I realise other manufacturers offer full-readout 4K off APS-C sensors for similar $900-ish prices, but people find something to complain about those cameras too anyway.
We haven't even tested the camera yet.