It's a fact: in the past some products were crafted too well (i.e. they never broke whatever customers did with it so the company had to wait a long time before the customer did find a legit reason to upgrade since the original piece of equipment was just so good and sturdy). BUT in this era, Canon has everything to win in my opinion since the competition actually offers just (close to) non overheating camera's that do both pretty well (albeit non-8K). In my opinion Canon should have an answer to the Sony A7III right after Sony introduced it and come up with a full frame Canon MILC within a couple of months in order to not lose customers (which happened, several sold all their Canon gear and jumped ship to Sony).