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http://www.bestmirrorlesscamerareviews.com/2013/09/18/the-om-d-e-m1-new-pro-lenses-and-2014-an-interview-with-olympus-europe/ "We are concentrating on priority matters, specifically establishing nice still image quality. This is our priority as a camera manufacturer and our reputation on the market is for still. So, that’s one of the reasons. But there is another matter because even if we go in the direction of video, Panasonic already has really nice MFT cameras for video. We like to show the total possibility of the entire MFT line-up, and if we start to focus on video capabilities, it may be misleading to the market. They may think that MFT is only suitable for video and we don’t want to give that impression."