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endlos

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  1.   Why would Apple make for example the Redmatica aquisition in June if they weren't continue to invest in creating compelling professional grade audio applications?   Both for Final Cut X and Logic Apple has continued to release major updates. Almost all the things that people griped about when X came out have been resolved and the new features and workflow are really next generation. It's amazing to me how you extoll the game changing quality of the Black Cinema Magica Camera (in particular as it relates to price) and are oblivous to Apple doing something similar with FInal Cut X and Motion.   Regarding the Mac Pro. Robert Cringely speculated a while back that Apple may come up with something very different here as well. Imagine a Mac Mini like form factor for units of processing power that you can stack/buy as many of as you need. Thunderbolt makes this possible. And who then needs a Mac Pro (or an Xserve)?   What Apple lacks right now is an integrated suite a la what Adobe offers. And that is why I think they are refactoring to make exactly that happen. And when they do here is what will happen:   - Apple will go after Adobe's jugular on pricing (1/2 to 1/3 of the cost of what ever Adobe charges for comparable applications) - deliver tools that are easier for pro-sumer and aspiring professional to adopt than comparable offerings from competitors - have accomplished a complete technology restart (similar to Apple's change to Mac OS X from their old legacy OS) which will their competitors applications look like a turtoise in a few years  
  2. Bruno. If your comment was restricted to DVD authoring -- I would agree that Apple through their actions has made it clear that they care neither for DVDs or Blue-Ray. Just look at how they deliver their goods and how they have removed those drives from their machines. Regarding Hardware it wouldn't surprise me if Cringely was right that Apple is going to build a modular system powered by Thunderbolt and that therefore the investment in MacPros (as a platform) hasn't gotten as much attention because they are going to once again do things differently. But to say that a future version of Logic or or even Final Cut X are Garageband like is really giving this next generation software short thrift. For one thing Logic's UI is very dated. For the same reason that people love the GH2 (great price and ability) Apple is with Final Cut X delivering more accessible workflows and software. $299 for Final Cut X, $49 for Motion, are just opening salvos I think in winning the next generation of film makers. Starting from scratch as Apple has done with Final Cut X is not something Apple did without a reason. The last thing a software company ever wants to do is start from scratch.
  3. Bruno, I don't think Apple is ever going to invest in a delivery mechanism that is slowly dying off (DVDs). Haven't bought a DVD in years. On the other hand Logic is definitely not dead. With the new technology platform that is Final Cut X I suspect that Apple may be planing something similar and starting from scratch takes time. The end goal I'm sure is to harmonize the applications to deliver a similar or better integration that what Adobe offers with their products. By the time you factor in the massive price drops that Apple has introduced (just take a look at what Logic, Final Cut X, and Motion cost today vs previously) Apple is if anything aggressive about growing market share.
  4. "ProRes which has become something of a staple of the film industry despite Apple reversing, bizarrely, away from committing to their pro tools division. " And where is the evidence of that? Your not referring to the tired and outdated arguments against Final Cut X are you?
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