Yeah, but aside from the setup, I was just referring to this footage not looking like Reality TV, Cooking show, HDTV, etc.. that many are concerned with. It appears that with the right lenses and the right lighting, setup, etc.. this cam doesn't have to look so video. I like the idea that if you can set it up the right way you can do some artistic things with it, and when a commercial job comes along that the ultra sharp video look would be a benefit, it is there to a pretty big degree.