GMancusa

Very good article Andrew, a real eye opener indeed. Just hope they avoid any kind of buy out attempt by the big boys.  This camera, if as successful as promised, will indeed crush sales in too many categories including the niche markets. If Red doesn't re-investigate its margin strategies it will die. IMHO Red ceased being cutting edge a long time ago when they succumbed to the allure of Hollywood just as Canon is doing now.  Andrew you are right in so many ways and time will tell what gems may come from this small little company that could . . . can't wait.