And they probably saw the camera market shrinking due to their own cell phones and thought - WHY are we in a shrinking market AND why are we cannibalising our own camera-phones at the same time? Just doesn't make any sense.
But there were so many creative solutions to this problem -
1. Having high performing and well respected cameras would have boosted the Galaxy brand in their marketing fight vs Apple for best camera
2. The high end mirrorless camera technology would have filtered down to their smartphones as well
3. It hurt the Samsung brand to suddenly end a large product line altogether, virtually over night, with their customer services even claiming the specs were crap
4. By all means get rid of the low end models but keep at least the NX1 team going and produce an NX2
5. Their huge investment in CMOS sensors now has one less sales channel it can access and other big camera manufacturers aren't buying Samsung sensors. Not good!
6. They completely wasted the technology developed for the NX1, it hit a dead end. Nikon buying that tech would have made total sense for both of them but for whatever reason they couldn't see the light.
7. What about the staff? Not a nice way to treat them. Not just the engineers but thousands of sales and marketing people representing Samsung NX range
8. I could go on.
samsung has abandoned many camera brands so far.
Rollei, Minolta & Pentax. samsung learned their skills and soon I had to leave them.
samsung does not know that camera (optics) requires a long time as well as technology.
Even if they know, there is not enough enthusiasm to take time and pursue a wonderful goal.
samsung just follow the benefits in front of eyes.
Of course, we must admit that the essence of being a corporation is the pursuit of profit, but Samsung lacks that much.
If someday the samsung owner will have a whim in his mind, he may be doing the camera business again, but that period will never be long.
Samsung's boss Jae Lee may be in jail - but I have some great camera-related news for him
In: Cameras
Posted
samsung has abandoned many camera brands so far.
Rollei, Minolta & Pentax. samsung learned their skills and soon I had to leave them.
samsung does not know that camera (optics) requires a long time as well as technology.
Even if they know, there is not enough enthusiasm to take time and pursue a wonderful goal.
samsung just follow the benefits in front of eyes.
Of course, we must admit that the essence of being a corporation is the pursuit of profit, but Samsung lacks that much.
If someday the samsung owner will have a whim in his mind, he may be doing the camera business again, but that period will never be long.