Endfallow Media

​Well said. I'm personally still very excited about The URSA Mini, but the 5k price isn't the real cost of owning. For a cheap-as-possible solution I figure: Blackmagic URSA Mini 4.6K - Real Cost of Owning: - $ 4995 - 4.6K body - $ 1200 - Media/CFast 2.0 Card(s) = (Roughly 2 hours of Record Time?) - $ 95 - BM V-Vount Adapter - $ 500 - Cheap V-mount Batteries (2) and Charger --------------------- So, without glass and "non-essentials' like a top handle/plate/support, your still looking around $7000 to get into this cam as a functional unit.

Ha! I trust your alluding to their pitiful XC10. I can't see that camera being purchased, at all actually, let alone in numbers that would positively effect a broad market adoption of CFast 2.0. We can hope though, right?

If BM is serious about sticking with the CFast game, as it seems they are, perhaps they'll make a move into the media arena, alá Atomos, and help bring those CFast prices down. As it stands a wallet of CFast 2.0 cards is a pricey investment for someone buying a $3000 camera, and could eclipse the price of the cam at current prices. Just a thought.