Okay I am not going to give you the idealistic pretentious answer. This is going to be a very corporate answer and marketing-based rather than art-based, so, sorry! 20 years ago when I graduated from medical college, I started a radiology centre in my city, I started by investing an enormous amount of cash in buying 2 very expensive devices (MRI and CT), therefore patients were sent to us from the entire country's clinics and hospitals to get their tests done, why? Because we had the gear tha