Didn't really see this one coming:
26MP APS-C sensor
similar FX3 body and similar FX3 specs
same FX3 interface (from latest firmware)
unconfirmed: Price around $2,500
announcement in late September
If the rumoured price is confirmed this could be quite disruptive as it would be almost half the price of an FX3 and by far the cheapest FX line camera.
The latest FX3 firmware adds LUT support, Cine EI modes & timecode sync.