I was at a local electronics store the other day,  and paused for a moment in front of two TVs... One 4K, the other 1080p. As I stood there I asked my friend which looked better to her.  She looked at me and said the 1080p one.  Strangely enough I agreed with her.  The 1080p set looked more cinematic.  Whereas the 4k set looked too real... like a local news broadcast. After a little research I think I understand why this is. These dam sets have been fitted with a special chip that removes cinema