Canon plot their next move in the DSLR video revolution

What do senior Canon product planners think of DSLR video?

EOSHD.com has rounded up a ‘state of the union’ collection of the latest Canon quotes, from the people who make big decisions. These guys decide company strategy and channel customer requests from key markets like the USA to Research & Development back in Japan. Like a true democracy, Canon say that what happens next will depend on what customers ask for.

And it seems most want the DSLR video revolution to keep on going.

Read moreCanon plot their next move in the DSLR video revolution

Exclusive interview with cinematographer Rob McLachlan ASC/CSC – Part 1

EOSHD has in the last few days been talking to Human Target and Final Destination Director of Photography Rob McLachlan about the Panasonic GH1 and HDSLR shooting.

Robert McLachlan ASC,CSC is a leading cinematographer based in Vancouver. Rob shot 1st unit on Final Destination, Dragonball Evolution and Fox’s network TV show Human Target. McLachlan has also completed technically ambitious 2nd unit cinematography work on The Golden Compass and additional photography for Journey to the Center of the Earth 3D.

Read moreExclusive interview with cinematographer Rob McLachlan ASC/CSC – Part 1

Canon shoot own TV advertising campaign on EOS cameras

Canon, rather unsurprisingly you might say, are using the 5D Mark II combined with the 550D and full HD super-zoom Powershot, the SX210 to film their own TV advertising campaign.

The campaign is in the format of ‘stories’ about photographers and artists, and is set throughout Europe, beginning in Italy.

I don’t think it’ll be as good as the one currently airing in Hong Kong, Japan and Taiwan about the Vixia camcorders though! (Pictured). Reminds me of the Levi’s flat eric character – a classic of advertising if ever there was one.

Read moreCanon shoot own TV advertising campaign on EOS cameras

7 reasons HDSLRs are not a stop-gap in cinematic history

1. Economies of scale

40 million Canon SLR format cameras have been sold since 1987 and half of those after 2003. In 2010 digital photography is a huge market, much larger than niche Red found in the comparatively small indie filmmaking and professional production markets.

Read more7 reasons HDSLRs are not a stop-gap in cinematic history