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Sony F35 - The cheap $250,000 Cinema Camera


Guest Ebrahim Saadawi
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There are different formulas for different pieces of equipment; some require years of amortization, some require months and others only require weeks depending on the product. A large Hollywood rental agent once told me when they purchased 8 SONY F35 cameras, "We buy F35 cameras at a total package price of about $240,000 each.  We are forced to spend that money in order to keep our clients from going elsewhere, knowing we will likely never make a profit on the cameras themselves.  The amortization period of the F35 is not necessarily as the camera’s own lifespan.  The profit is found in accessories and glass.  For the most part, HD tape cameras are largely an unfortunate cost of doing business for many prominent rental houses.”

https://michaelcioni.tumblr.com/post/12545974259/scarlets-web

Interesting, the rental houses never planned to make money from the Sony F35? But rather it was a loss leader to keep the clients coming back to them. 

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