By Sean Cunningham
...I did all the "digital opticals", the glows and FX related to how slick their skater helps make your footage, lol. My specialty usually swings more towards the photo-real, natural phenomenon stuff but I love these sorts of old school, optical printer style effects that I grew up loving as a kid.
They've always been a challenge to do, well at least, digitally but now that After Effects has both a 32bit workflow with, more importantly, linear-light colorspace, they're far, far easier to accomplish effectively.
Anyway, the spot is fun. They should be posting the second spot Paul and I did any time now, for their Cine Squid this time.