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Canon Profit down 42 Percent!!!


FilmMan
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[b] [url="http://www.engadget.com/2012/10/25/canon-announces-q3-2012-results-operating-profit-drops-by-42-pe/"][size=8]Canon announces Q3 2012 results: [color=#ff0000]operating profit down 42 percent to[/color] $908 million[/size][/url][/b]

[url="http://www.engadget.com/2012/10/25/canon-announces-q3-2012-results-operating-profit-drops-by-42-pe/"][b][u]Read the comment section. No surprises. [/u][/b][/url]
[url="http://www.engadget.com/2012/10/25/canon-announces-q3-2012-results-operating-profit-drops-by-42-pe/"] [/url]
[url="http://www.engadget.com/2012/10/25/canon-announces-q3-2012-results-operating-profit-drops-by-42-pe/"] [/url]
[url="http://www.engadget.com/2012/10/25/canon-announces-q3-2012-results-operating-profit-drops-by-42-pe/"]http://www.engadget.com/2012/10/25/canon-announces-q3-2012-results-operating-profit-drops-by-42-pe/[/url]
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EOSHD Pro Color 5 for Sony cameras EOSHD Z LOG for Nikon CamerasEOSHD C-LOG and Film Profiles for All Canon DSLRs
Canon just released its Q3 2012 earnings reported, and things aren't looking peachy right now for the camera maker: revenue is down 13 percent to $10.3 billion from last [url="http://www.engadget.com/2011/10/25/canon-posts-higher-profits-in-q3-earnings-report-lowers-outlook/"]Q3 last year[/url], while profit tumbled by 42 percent. The Japanese company directed the blame toward the "negative impact of economic deterioration" in Europe and emerging markets like China, as well as the strong yen ([url="http://www.engadget.com/2012/07/25/canon-q2-2012-earnings/"]again[/url]). [size=5][b][color=#ff0000]DSLR sales fell over last year, with Canon mentioning that its launch of new models like the [/color][url="http://www.engadget.com/2012/03/22/canon-5d-mark-iii-hits-us-retailers/"][color=#ff0000]EOS 5D Mark III[/color][/url][color=#ff0000] didn't help to shore its camera figures up. [/color][/b][/size]Other units within the company didn't fare much better, with printer sales falling and business-to-business numbers flatlining. The company doesn't see a bright fourth quarter either, and is projecting that sales will stay in lockstep with the sluggish economy, resulting in a 6 percent decline in operating profit for the year. It may not want to count so much on the new [url="http://www.engadget.com/2012/07/23/canon-eos-m-mirrorless-camera/"]mirrorless offering[/url] pulling it out of the mud, though -- it got fairly [url="http://www.engadget.com/2012/10/03/canon-eos-m-review/"]mixed reviews[/url].
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[b]Black Magic Camera - Let's say 7000 cameras at $3000 = $21 million And this will grow. [/b]
[b]In conjunction with this, you have Panasonic, Sony, Nikon, Red, etc., leading the charge with products that are filling the void that Canon could have easily kept or grabbed additionally. Accessories are big business too - lenses, batteries, chargers, etc. If one does the math, this equates cumulatively to probably [u][b]hundreds of millions? [/b][/u]Without people buying your product then they don't buy your accessories. Getting a customer is the most difficult. Once you have the customer and if you satisfy the customer then you keep the customer. I like Canon but if there is an alternate product with better specs and cheaper priced, then loyalty only goes so far. These are tough economic times. Giving more to your customer is so important. [/b]
[b] Does Canon need to do some soul searching and rethink their strategy?[/b]
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Looks like they don't have as many blind brand loyal fanboys as they thought they did. It is only fair they fail miserably with the products they released. Nowadays with blogs like eoshd people are way too educated to be played with like they hoped. Too bad they messed up their new product line considering all the quality glass they manufacture.
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The economy's only been bad for what, since around 9/11? ...shits been hitting the fan economically for a while now. There are buttloads of people that love Canon images.. I love Canon's color renditions, but my hard earned cash is looking at things like a camera that can shoot raw for $500 cheaper than the bone they threw us with the Mark 3. Bad economy or not, $6000 for the C100 is still ridiculous for a multi-billion dollar operation to expect people to front. I don't know though... I, and most of the general population that love filmmaking, are working their asses off for their money and don't see a Canon in their future. Then there are people that do have that kind of money & aren't bitching about Canon's overpriced b.s. Bet your ass though, if I gather $6000 for a cinema camera, it'll be a Kineraw 35.. Vs a 24mbps Avchd Canon, lmao... Seriously.
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I believe Canon have taken their eye of the products, and concentrated too much on the market and focus groups. The products aren't innovative or brave enough and they have fallen behind on the Rebel series, too many baby steps and not enough new technology.
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