From John Gruber (Daring Fireball):
“This is how Apple chose to unveil the packaging for the Mac Pro — in a poorly-shot overexposed propaganda video by the White House, scored with bombastic music that sounds like it came from an SNL parody of a Michael Bay film. Think about how it feels to work on that team at Apple.”
“A low moment in Apple’s proud history, and a sadly iconic moment for Tim Cook. I hope avoiding those tariffs is worth it.”
BEAUTIFULLY GRADED!
Apple’s latest ad is a brave new direction for the Cupertino tech giant’s brand.
To celebrate, I have created the EOSHD Tim Apple LUT.
The favoured look of the US President is perfect for factory tour videos or nationalist propaganda.
The LUT has a muted, washed, bleached contrast with no life and no joy in it. So if that’s what your scene demands, be sure to use the EOSHD Tim Apple LUT today.
Download the Tim Apple LUT (.cube format, free of charge, but at cost to your soul, 100% tested with Final Cut Pro X, Premiere and Resolve)
"I Can't wait to see What you guys creates [sic] with this fantastic LUT" - Donald
Just to say as a rank and file amateur, just applied to GH3 footing that had been shot in neutral, contrast -3, saturation -5 and nr -3, so not your recommended settings. This was a dec late afternoon shot, so sunset ambience. And here we are, sunset light as warm as it was on sunday. Your tweak is a cool one. A bit convoluted to use on FCPX but that works and so much easier than using the color wheel.. Thanks!
Patrick Dumont reacted to Andrew Reid in Introducing the EOSHD Tim Apple LUT for that washed out nationalist propaganda look
Patrick Dumont got a reaction from Andrew Reid in EOSHD Pro Color for Panasonic (GH4, GX85, G85 + more)