Luc

Very nice video. It looks good on a 4K display. Downloaded the 1GB MP4 file from Vimeo (just need a free login account).
Quicktime struggles a bit with it (it might be the 50Mbps bitrate), but VLC plays is smoothly.
Can't wait to have a GH4 at the office.

YouTube version

Music by Poplin via the >EOSHD Music Challenge

I've been trying some run & gun shooting with no rig, just a gorilla pod and GH4 all handheld.

In the process I developed three image profiles for the GH4 which I've assigned to the mode dial on my camera.

This is the first footage to show what the GH4 is capable of with the EOSHD Cinema profile.

Read the full article here

Exactly ! That annoys me too.
 
It's an approach they've done before. They disrupted the market where people are making insane margins.
They bought Davinci, and made it affordable. They bought Teranex  and made their products affordable. They regularly decrease the price of their SDI switches. They regularly decrease the price of their capture cards and adapt to their customers with new models. You get video production equipment for half or a third of their competitors.
 
They are just building a whole ecosystem for movie and broadcast production...

Exactly ! That annoys me too.
 
It's an approach they've done before. They disrupted the market where people are making insane margins.
They bought Davinci, and made it affordable. They bought Teranex  and made their products affordable. They regularly decrease the price of their SDI switches. They regularly decrease the price of their capture cards and adapt to their customers with new models. You get video production equipment for half or a third of their competitors.
 
They are just building a whole ecosystem for movie and broadcast production...

I don't think you have any idea BMD works.. They aren't looking to be bought out and they definitely won't go belly up. The BMD cameras are only a small part of their business and have been a respected company for a long long time for other products they make at also highly competative prices.. How do this? By buying other businesses with tech they want and then bribging a highly polished product to market at insanely low prices compared to the competition.

They aren't going anywhere an it's funny how several prople question their business strategy when it's been highly effective for so long.

As for all the whingers about the price drop, while it could be slightly annoying GET OVER IT all rlectronic products devalue.. Maybe not in 1/3 chunks however the 5D2 dropped about $1,000 a year in small increments for 2 years running when I had one. I paid $4000 AUD when it was released 12 months later it was right aroud $3000 and a year after that $2000.

I paid like what $1300 for a GH3 and within only a few months its like $1000. I can only feel for the folks who paid the $3000 and only have just received it within te last few months, that would annoy me too but that's just how it is with ALL electronics whether it hurts your feelings or not.

Based on how they've allowed the situation to be (mis)handled, and by not showing any leadership, I now tend to think they are very disorganized as a business overall. If they were being deceitful I think there would be a more unified method and voice, albeit one based on trickery. Instead, by letting chaos reign and different voices proliferate, they seem to have no idea how to make this happen. I sense goodwill on their part for sure, otherwise why the incredible price point? But, I also sense an odd combination of idealism and youthful ADD spread rampant through the company, so to speak, which is threatening to undermine their whole project in total.

The flip side is I'm glad they aren't like Apple yet. I'll take waiting for a well speced affordable product rather than one that is overpriced and underperforms...and that's coming fron an Apple user. Apple has shifted to 'giving us less' as a business model. At least BMD, with their similar appreciation for aesthetics, is trying to give you more for less. Their idealism is their best quality. They are making a mess of things like a child would, but at least there are good intentions. Hopefully, they can release a few good cameras in quantity before their business model gets seduced into the demands of the corporate world a la Apple.

Today, in the BM forums, from their spoke person:
 
"The team tells me that we are still on track to start shipping before the end of July. I'm not sure if there will be more of an official update than that within the next week, but for anyone in the LA area, we will have cameras at our event on Thursday if you want to check them out"

BM's CEO has done that several times over the last year in blackmagic's forums, with great details on why the delays exists and how they try to solve them.
 
Luc