Blackmagic are the James Dyson of the TV world and Grant Petty will always try to stretch the field in new ways. Some ideas will work and some won't. A bit like a clothes designer who puts the extreme stuff on the catwalk and then tones it down for the high street, the stuff that earns money for the company is the boring digital glue shoved inside cages with fans. Why not have a headline act too?
NAB wouldn't be the same without BM coming up with something that makes people blog, comment and discuss - that's good for everyone. The likelyhood of seeing the URSA in full production in the next 12 months is pretty low given the company's record, but I bet every bit of talent in the company has been fully employed in the last two months getting the prototype ready for NAB - now they can concentrate on the firmware. Please (from a Production Camera owner).
pukkascott got a reaction from TAPTAP in Blackmagic URSA - a $6k 4K professional cinema camera with interchangeable sensor