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Everyone is approaching this in their own way I suppose. YouTuber's want to create the hype, in the role of a client journalist to strengthen their access to future launches and to reward the paymaster. Of course they've also got an eye on the view-counts and click-revenue, it's all going down as the camera market shrinks. They need to hype stuff, to get the numbers up. The more the numbers fall, the more repetitive embargoed hyperbolic shit you will see from these channels. Panasonic loyal users are approaching it from the angle of, well, we waited 7 years and still love our S1H/S1, etc. and the S1 II is by no means a bad camera, new sensor and lots of nice video modes, so £3000 isn't so bad and I will agree with them and the reasons they have for making the purchase. I meanwhile am coming at it less from the specs and image quality side, more from the market and industry point of view especially where it concerns Panasonic's survival, and whether they are doing enough to take market share off Canon, Nikon, Sony and Fujifilm, so that their higher-ups can justify them existing for much longer. This is very important for me, as I have a long history with Panasonic's products and we can't afford to lose a brand as important as Lumix from cameras. Plus I just want to see some fucking creativity. I am so tired of the same old formula of camera design and the lack of a basic exposure feature such as an ND filter is a tragic joke at this point.

Just some thoughts on the current situation. https://www.eoshd.com/news/the-panasonic-s1-ii-pricing-is-wrong-so-is-the-entire-product-strategy/ TLDR: You can't charge £3000+ for a 24 megapixel camera in 2025 without a flagship sensor anywhere to be seen. Plus, they have made us wait 7 years for it. Autofocus performance only 5th, behind Sony, Nikon, Canon, OM System. There's still no rangefinder-style L-mount camera from Panasonic to replace the Micro Four Thirds stuff, GX80, GX9, and so on. (S9 doesn't count as it doesn't have an EVF or a proper shutter in it). Engineering doing a great job, product planning, marketing and ergonomic design is the problem. And to add to that, sensor procurement and the too-low R&D budget since 2020. Competition have better sensors, and lower prices, and more lenses, and more popular branding, and more popular lens mounts. Not good. Conclusion is that Panasonic's sales may fold.

Feel like I'm in the Twilight Zone where Gerald releases a glowing review of it, while Lumix users are stressing out about it before using it. It's usually the opposite!

Tony and Chelsea are just excited for the chance to put out some sort of content other than Tony reading various rumor sites to the camera, dumb "what's the best camera" videos, sponsored software content, and insipid camera-vs-camera comparisons. Also, they seem to have made a huge mistake uploading that one to YouTube - they forgot to use the photo of Tony looking surprised in the thumbnail. Seriously - they're really channeling their old stock photography days with that one. It's on like 50% of their thumbnails.

And if the price keeps increasing on the current trajectory, there will be no camera market to speak of anyway.

Look at this hyperbole. Depressing. This is why I quit regular camera reviews, there are far more enjoyable and creative ways to do Youtube and journalism. Why doesn't Gerald yearn to make a film instead or shoot instead? He has no interest in it. He knows his job and his role in this industry is to sell cameras.

Thats exactly what he wanted.

When I was reading the comment I double checked to see if I m in the right group, which I was. That post really irks the Sony shill in the group cause most of the comment is about the title or wait til Sony releases.

I spoke with the gentleman I buy my gear from at the local store here in Toronto, He is also pretty sure these are new post Tariff pricing! I'm guessing there is no point comparing pricing between brands until all of them raise to counter tariffs... (sigh)

True, they also want to discourage cheap grey imports into the US.

https://www.bhphotovideo.com/c/product/1892230-REG/panasonic_dc_s1m2body_lumix_s1ii_mirrorless_camera.html It's very unclear!

Theoretically, this is true, but in some cases, manufacturers will raise prices across the board. In some cases, to subsidize a lower profit margin in the US while keeping the prices reasonable. The whole thing is a freakin' mess. Heck, Leica raised prices in Canada and the US despite that Canada added no new tariffs on them.

I am a bit worried about Arri suing me 🙂 Might have to be a secret release

Europe should not be affected by the US tariffs, however list price(DC-S1 Mark II) here is €3.499 regardless.

maybe this week after all 😉 best

Are these prices reflecting Tariffs?

Thanks, I see now.

Sticking with my pair of S5ii’s (both purchased used) and single S9. To be fair, the S1Rii and the S1ii bodies are better than the S5ii but neither have anything that makes me want to switch from what I have. 5.1k 60p open gate? Quite nice, but also not enough to warrant any changes in my lineup. Pricing not quite as bad as reported and will drop quite quickly. I get the S1ii model but the E model baffles me a bit as surely anyone who wants one will buy the S1ii but if not, the S5ii/x? As for the lens, good there is something being offered that is not an f8 shitbox of a lens, but not something I am interested in personally.

Nikon now can do the funniest firmware update in history of hybrid mirrorless industry.

That's a nice job the lady in the video has, shooting scientific documentaries and wildlife. Wouldn't mind doing that myself...

What a mess. And the Z6 III has been out for about a year already. A dollar short and a day late. The marketing agency working for Panasonic in the UK by the way, emailed me the wrong prices. Indeed, they emailed EVERYONE completely the wrong prices. I had to let them know, and then got a correction a few hours later.

So then which of the 5 of the 24 megapixel bodies are you guys going to choose... The S1 II, S1 IIe, S5X, S5 II or S9? The price of the S1 II is $600 more than the nearest competitors from Canon and Nikon, which is just absolutely deranged. May as well get the S1R II instead? And the S1 IIe cannibalises both the S5X and S5 II, which may as well now be dead. It's one of the worst examples of product planning I've ever witnessed in the camera industry.

Some other bits gleaned from watching a few reviews: 4kp120 is at 1.17x crop, not full sensor width (from the Petapixel review) Autofocus is... still not quite Canon/Sony level (from the Media Division review) Dynamic range, especially with DRO on, looks very nice (from the MD review)

It actually looks almost perfect for me (being a Lumix user). I think I'll stick with my 2 S5iis until the S1ii is on offer next year. Then I'll probably sell a S5ii and the Sigma 28-70 and get a S1ii and 24-60 combo.

Part of the problem is that the difference in prices is enough that the impatient might just decide to ditch their Lumix gear and buy Nikon. "You can have the same sensor, but with worse RS and a little more DR, and btw, it costs almost 2x as much" is not the selling point that one might think.