This advice has been met with an arrogance built on a decade of increasing sales. Now in an era of falling shipments both companies have blamed smartphones and the world economy. For me this is unacceptable, it’s all about the product. Sales are down because the products aren’t good enough.
Sales are down every month this year compared to last. The peak months in each year are normally June and November. Taking the month of June as our sample, shipments have halved in two years. 800,000 DSLRs in June 2014 compares to 1.2 million in 2013 and 1.6m in June 2012. That’s units shipped from the factories of all manufacturers, but mainly Canon and Nikon with the lion’s share of that and therefore most responsible for the decline.
Meanwhile sales at mirrorless system camera manufacturer Olympus are up 22% year on year. There’s something even more telling from Olympus in America, previously a market where mirrorless has been a failure, sales in this region saw a huge 70% gain for the OM range. This is despite massive competition from Sony with the A7, etc. Panasonic and Fuji’s X range.