Lensrentals have revealed rental sales data for 2021, as summarised by Yossy Mendelovich of the excellent YMCinema here.
You can see extensive charts from Lensrentals here for 2020 and 2021 which reveal what gear has been successful, and what’s missing from the top 20.
However there’s more to this data than meets the eye!
Read moreCamera rental trends – Smaller cameras, larger sensors, dominant start for Canon RF
The optical viewfinder and EF mount is officially dead.
An opportunity for Pentax to take over a niche market?
Read moreCanon officially discontinue entire DSLR range, 1D X Mark III to cease production
Due to a major chip shortage, Sony has announced it will cancel the production of several recent models, some permanently. Sony are themselves a manufacturer of semiconductors, can’t they just make more? Of course it isn’t that simple. Sony use thousands of third party chips in their products. The pressure on supply and even their own manufacturing facilities which are ramped up to capacity means they must prioritise cameras with higher margins, sold in lower quantities. This means that for the foreseeable future, affordable cameras may well be dead.
Read moreIs this the end for affordable Sony cameras? A7C, A6600, A6100 all cancelled
The famous Iscorama 54 is making a comeback. A small number of lenses are being made available for rental only. The Iscorama 54 anamorphic adapter appears to be identical in design to the original, other than the cosmetic appearances of the lens housing. In the rental kit, it’s being paired with spherical taking lenses by a Hong Kong company, which is interesting as Schneider Kreuznach could have paired it with their own cine lenses but chose not to.
So here’s the big question – is the “new” Iscorama 54 a freshly manufactured piece, or did Schneider Kreuznach find some new-old stock and give them a fresh lick of paint?
EOSHD investigates.
Read moreWhat’s the story behind Schneider Kreuznach’s return of the Iscorama?
Hello to everyone, and I hope you’re looking forward to having a good break over Christmas and are ready to welcome in 2022. Talking of holidays – I have been having a break from EOSHD for a few months. I went and sat on a hill and finally had time to reflect on my work which is this blog and the community around it. The last video had a lot of support, it’s made me really appreciate what I have in a more positive light. I’m mega appreciative of the people who took the time to say how EOSHD has helped them over the years and that they want it to continue.
So that’s what we’ll do! EOSHD is back.
I never lost my interest in cameras, writing, cinematography and photography. It’s been 11 years working on EOSHD and sometimes you just get tired of social media and being plonked in front of a screen all the time! I would love EOSHD to be like it was in the Panasonic GH2 days. The regular news and interviews. Based in Berlin. Music videos and cinematography pieces by me! The anamorphic guides. This was EOSHD at its best. However challenging and strange these times are I would like to work hard again to return EOSHD to a more positive place again.
