Olympus has fallen – When $400 million camera sales per year are not enough

Olympus PEN-F

Officially a restructuring, but probably more likely the end. This is the saddest day and my thoughts are with the Olympus employees, hoping their best engineers can find a home at other camera companies. The new camera division under Japan Industrial Partners could be seen as something as a risk for any employees transferred here to work on the latest OM-D selfie stick. Far better to leave and work for Sigma, Panasonic or Fuji in my opinion.

Also in my opinion, Olympus could I am sure have found a bigger and more innovative backer than a private investment fund. In fact the saddest thing about this is the cultural side. A company like Apple could have had bought Olympus with their loose change and made good on a legacy of 83 years of photographic history to the benefit of this planet. Instead, the tech companies whose products brought about the demise of a photographic giant seem happy to see the jewel crushed into its component pieces and sold as scrap!

Read moreOlympus has fallen – When $400 million camera sales per year are not enough