Introducing the EOSHD Tim Apple LUT for that washed out nationalist propaganda look

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Compatible with Final Cut Pro X.

From John Gruber (Daring Fireball):

“This is how Apple chose to unveil the packaging for the Mac Pro — in a poorly-shot overexposed propaganda video by the White House, scored with bombastic music that sounds like it came from an SNL parody of a Michael Bay film. Think about how it feels to work on that team at Apple.”

“A low moment in Apple’s proud history, and a sadly iconic moment for Tim Cook. I hope avoiding those tariffs is worth it.”

Apple’s latest ad is a brave new direction for the Cupertino tech giant’s brand.

To celebrate, I have created the EOSHD Tim Apple LUT.

The favoured look of the US President is perfect for factory tour videos or nationalist propaganda.

The LUT has a muted, washed, bleached contrast with no life and no joy in it. So if that’s what your scene demands, be sure to use the EOSHD Tim Apple LUT today.

Download the Tim Apple LUT (.cube format, free of charge, but at cost to your soul, 100% tested with Final Cut Pro X, Premiere and Resolve)

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