Engaging the uninterested general public with dedicated cameras was never going to be sustainable – not with smartphones around. But I think the decline of consumer DSLRs will actually be the best thing to happen to photography and video in the digital era. Finally companies will have to get innovative, putting more weight behind enthusiast and pro orientated camera line-ups.
Browsing: industry
George Clooney is a canny operator. The director and actor has launched a tirade at the hedge fund manager Daniel Loeb, now a major stakeholder in Sony, who is campaigning to have the profitable Sony movie business partially sold off. Clooney says it is becoming more and more difficult to get films like Argo green-lit – echoing the concerns of other top talent in Hollywood.
A huge change is happening to the camera industry. Cameras are no longer aimed at people who love cameras and this isn’t a photographic industry any more. Instead it is morphing into a consumer entertainment industry leaving many abandoned niches and gaps in its wake.
As some guy from Apple once said to a Pepsi CEO, do you want to sell sugared water for the rest of your life of change the world?