yeah it's totally subjective. canon color is often praised for the skin tone, and i shoot a lot of people. having used both canon and panny for years, and sony more recently, i've seen a progression in how panny evolved their color. the gh2 and gh3 were much worse for skin tone, but the gh4 with my custom profile looks amazing in natural light. when i first got my a7s ii the skin tone was very underwhelming, but after tinkering with the profiles it's now spitting out images that are just as pleasant as canon, but not as overdone. i'm sure in post i can get the canon shots to match the sony in color, but there are other things that can't be matched, such as dynamic range and level of detail. so if i don't tend to use the canon cameras for a gig anymore.