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I agree on the focus on the influencer kids. In terms of if Nikon should let RED die, that's a tough call. They could retain the R&D benefits of the RED team (which is likely to have a very very different internal culture to the rest of Nikon and would be best kept separated) but without the RED guys talking directly to folks in Hollywood their ability to do R&D would be drastically reduced. RED definitely are a minor player, but they're not without any contacts. -
I think it would be a much easier task to develop into this market rather than try and tackle head on the established ‘Hollywood’ industry. Pretentions of serious filmmaking? Then have someone use your new Nikon NX3’s on the sequel to ‘The Creator’, but otherwise, gifting 100 units to 100 Kool Kids for their YouTubes is extremely cost effective marketing. -
Yes, that's true. However RED has been a minor player in the high-stakes Hollywood cinema production for some time. ARRI and Sony seem have an iron fist on that market. If were a Nikon exec I'd forget the Hollywood market altogether and focus 100% on the influencer kids with some new devices to make the brand cool again and throw a bone to the diehard photogs with new and improved video features in their MILCs. -
By eatstoomuchjam · Posted
I think it crops, but not a lot. 🙂 The M4 is the same sensor as the original E2 and I always found the DR to be fine on it (I wish the high dynamic range mode had worked better) and the noise was fine for me as long as the image was exposed to the right. If you exposed at all to the left, though... noise city. In the end, I sold it because I didn't need the high frame rates so much and other than that, there was nothing it did that the F6 didn't do better. Good point about used prices, btw! -
Getting great skin-tones was also a huge focus of film development. Here's a pretty strong example I saw recently (linked to timestamp): In case anyone is allergic to clicking and watching things, if you take this image: and then apply green under her eyes and magenta on her nose it essentially ruins her skin-tones: but guess what - if we apply a film look then those variations in her skin tones that looked awful are mostly eliminated: This is because the film look compresses the green/magenta axis in the image.. before: after: This is a pretty simple colour grading trick. Any half-decent colourist can do this without thinking about it too much, and most LUTs already have this kind of thing built in. Notice that this was all done in post, and didn't rely on the camera at all?
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