Blackmagic price drop by a third on Cinema Camera

Blackmagic Cinema Camera - anamorphic rig

Above: my EF mount camera with Iscorama 54 and ReWo BMCC cage

UPDATE. Cameras are now in stock in the US at the new prices of $1995 –

At Hot Rod Cameras

Full Blackmagic range – both EF and mFT cameras now in stock

At Adorama

Blackmagic Cinema Camera with EF Mount

Blackmagic Cinema Camera with Micro Four Thirds Mount

At B&H Photo Video

Blackmagic Cinema Camera with EF Mount

Blackmagic Cinema Camera with Micro Four Thirds Mount

Blackmagic CEO Grant Petty has today mapped out the company’s camera roadmap.

  • The Blackmagic Cinema Camera has a new aggressive price point. A drop of $1000 to the price of a Canon 6D – $1995.
  • Next firmware V1.5 will add new features
  • The first sensors for the 4K Production Camera only arrived this week

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On trying to understand Canon and Blackmagic’s strategy on cameras…

BMCC and 5D Mark III

According to CIPA, Japanese shipments of cameras are down 47% year-on-year.

That’s a bleak figure, although there aren’t the kind of big product releases so far this year that there were in the first half of 2012.

However I think it’s too easy to blame smart-phones or to mention product cycles as the reason for this decline. What about the actual cameras? In my opinion everyone seems to be making strange product decisions that I doubt serve either shareholder or their customer.

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